Site goals & audience

Compiled from the Site Goal setup interview for The Episcopal Diocese of Mississippi. Authoritative — prefer this over generic assumptions when writing or building for this site.

Who this site is for

Episcopal clergy and rectors, vestry members and wardens, lay leaders and ministry volunteers, parish administrators and staff, youth/campus/family ministry leaders, and seekers exploring the Episcopal Church—across parishes and missions throughout the Diocese of Mississippi.

Primary goal

Grow diocesan readership and keep clergy, vestries, and lay leaders informed by reaching every parish with monthly communications and growing email subscribers to 2,000+ within 90 days.

Geographic reach

Regional — Diocese of Mississippi

Website type & positioning

Diocesan website for an Episcopal judicatory serving parishes and missions across Mississippi

90-day targets

Reach 100% of diocesan parishes with monthly communications; grow email subscriber list to 2,000+ within 90 days; publish new content multiple times per week; increase unique visitors and returning readers from across the diocese.

Content strategy

Publish a few times per week with a steady rhythm of diocesan news, bishop's messages, parish spotlights, liturgical and formation resources, and event announcements. Anchor each month around a diocesan newsletter that drives email signups, and cross-promote content so parish leaders can easily share it with their congregations.

Industry & expertise

Episcopal Church / Mainline Christian Judicatory